COCA-COLA MARKETING STRATEGY

CIBITUNG, 16/2 - COCA-COLA INSTALLATION STRATED. Workers move bottle piles in Coca-Cola Amartil Plant (CCA), Cibitung, Bekasi, West Java, Wednesday (15/2). Coca-cola Amatil (CCA) implements a local cultural approach strategy to market its products, namely clever drinks, but still maintaining the uniqueness of Coca-cola’s signature bottles that become a global icon for more than 125 years. ANTARA/Yudhi Mahatma/Koz/Spt/12.