NEW PRIMADONA COFFEE NUSANTARA

Speaking of coffee, North Sulawesi has no less coffee if compared to other local coffee areas. Growing above 800 meters above sea level, Koya Minahasa coffee began to be the primadona for coffee lovers.

The distinctive flavor is precisely comparable to reverse the existence of the Koya Coffee itself. The existence of Koya Coffee is not a cup of other areas in the archipelago. That’s what makes two friends, Real Ogi and Pedro Pangemanan are moved to develop coffee from the area to be more known outside the region. Ogi who had a few years living in Jakarta felt it was difficult to find his hometown coffee in the land of rantau.

In mid 2019, they began to pioneer the coffee roastery "Redo" business that used Koya Coffee seeds. "Redo" itself turned out not just the acronym of their nicknames both. In English, Redo has the meaning of fixing. This word is appropriate to represent the renewal spirit of Real and Pedro. Spirit to continue learning, and always try better than before.

Farmers walk towards the garden to do coffee harvest in Koya, Minahasa, North Sulawesi.

Petani conducts the seedlings of coffee plants in Gunung Mahawu, Tomohon, North Sulawesi.

The business of Koya coffee they are getting gone. Currently, Ogi and Pedro began to make coffee nursery in Gunung Mahawu, Minahasa by agroforestri method to further plant in Koya area or in Mahawu Mountain itself.

In addition to using their own dibibited coffee, they also empower local farmers to buy their coffee to be brought to her home in Manado City for frying, packaging and marketing processes.

In terms of marketing, the Indonesian State Bank (BNI) through the Indonesian Artificial Bangga National Movement program (BBI National Movement) in the efforts of the development of its UMKM marketing such as facilitating UMKM digitalization seminar to expand the target market. BNI with the advantages of its international network allows UMKM Indonesia more connected to overseas partners and export-oriented by providing services through Xpora BNI to be able to Go Productstif, Go Digital and Go Global.

Petani conducts coffee seedling treatment in Mahawu Mountain, Tomohon, North Sulawesi.

The Koya arabian coffee plant in Koya plantation, North Sulawesi.

Proven from training held by BNI, local farmers in North Sulawesi are easy to market coffee seeds. Nowadays, Koya’s coffee aromas begin to be smelled in both nusantara and foreigners.

Photo and text : Fauzan

The farmers harvest Koya coffee in Minahasa, North Sulawesi.

Petani sunbathing Koya arabika coffee in Minahasa, North Sulawesi.

Petani enjoys coffee when we take care of coffee seeds in Gunung Mahawu, Tomohon, North Sulawesi.

Business specialists do Koya coffee frying process at home in Manado City, North Sulawesi.

The business owner checked Koya coffee beans when the frying process at his home in Manado City, North Sulawesi.

The business of packing Koya coffee that has been ready to sell at home in Manado City, North Sulawesi.

Trilling transactions using BNI Mobile Banking application when buying Redo Coffe products in Manado City, North Sulawesi.

The temple presented in the manual brew in Manado, North Sulawesi.

Editor : Prasetyo Utomo

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