The hyacinth plant is generally considered not useful or become a weed because it can damage the aquatic ecosystem. With the touch of Tisnawati creative hand, the owner of the Isna Puring UMKM makes the water plant a variety of products that have high economic value.
Beginning from his feeling of making this craft for himself and ultimately attracting the surrounding attention. Isna also sees the potential of hyacinth in the region is quite a lot to be utilized as raw materials of craft products.
The support of various parties in particular the government of the region and the central government of Bank Indonesia’s UMKM product is able to survive at Pandemi COVID-19, even the sales has increased about 40 percent to 50 percent of the usual. Isna Puring products become one of the UKM binaan Bank Indonesia Riau Islands that perform at the title of the National Movement of Indonesia (Gernas BBI) 2022.
Workers take cottage retailers to be crafted in Isna Puring, Batam, Riau Islands
The work brings cottage eceng plants for craft materials in Isna Puring, Batam.
In addition, Tisnawati is unwilling to give his knowledge to advance together through the training he gave to the mothers in his area. As for the city of Batam will continue to encourage and support UMKM with various efforts such as training, assistance to provide a container for UMKM to develop through the Integrated Business Services Center.
For Isna cottage eceng plant or he calls it green diamonds that become the basic material of the craft is able to compete in the International market. he has already done its business digitalization process to include consumers from overseas. Even in 2018 he made his first export to the United States.
“Alhamdullilah we are assisted in exporting from the Office as well as the mailing list and the chances of the Bank Indonesia’s construction,†said.
The work of cottage eceng to be crafted in Isna Puring, Batam.
Perajin completed the craftsmanship of hyeng cottage in Isna Puring, Batam, Riau Islands
This UMKM digitalization program is in line with the government’s step through the Indonesian Artificial Bangga Movement program that encourages UMKM players to join the digital ecosystem and develop UMKM products to compete in the global market.
Text and photo : Asprilla Dwi Adha
Author : Fanny Octavianus
Perajin completed the craftsmanship from hyeng cottage in Isna Puring, Batam, Riau Islands
Perajin completed craftsmanship from hyeng cottage in Isna Puring, Batam, Riau Islands
Hasil crafts from hyeng cottage in Isna Puring, Batam, Riau Islands.
Tisnawati organizes crafts from his cottage retail in Isna Puring, Batam, Riau Islands
Tisnawati shows its products on the market place in Isna Puring, Batam.
