The morning Sulikah Handayani looks vibrant once. The craft of dolls in Kedungkandang, Malang City, it regulates the lamp sits and tripots in the corner of the production room, prepare to broadcast directly on live streaming sales or direct stream. Before Sulikah has first registered its own social media account in the digital market afiliate program. The sales program is popular and became a backrest for the Medium Small Micro Business (UMKM). The concept is to invite social media users to earn commissions by promoting products.
In other places of culinary business players Risa Nur Afrida is to organize laceng packaging of production results in front of the kitchen. Position lighting and mobile to create content that is then uploaded in social media. Efforts to increase followers to multiply sales. In a day, Risa targets a live streaming and uploads twice content. The result, in a day a little 15 pack rending packaging is successfully sold to customers at Rp45 thousand to Rp75 thousand per pack.
Meanwhile, Muhammad Aji Urohim venture budi power lele bioflok system reversed fish feed bucket as a replacement tripot to consider his own sinematography device. Create live broadcasts of fish feed and educational content to raise audiences as well as followers. A little eight thousand people already become his followers, while uploaded content has been seen 12 thousand people. Lele fish sales transactions and the demand for manufacturing packages pool tarps increased by four times. Yakni from 50 pool packages to 200 pools per month.
Handayani doll craft business players posing in direct broadcast live streaming or live streams at Lika Souvenir, Kedungkandang, Malang, East Java.
Pelaku culinary business Risa Nur Afrida poses in direct broadcast sales live streaming or stream directly in the kitchen production laceng packaging Rindu Ibu, Malang, East Java.
A little different with the Firmansyah Hadi. The Bachelor of Engineering The Machine is not ashamed to cover the business of breeding developers and the gambler. With lights and tripots borrowed from her sister, she did a direct sale in front of the goat cage. Offering various types of goats between the role of etawa and senduro. From direct content and streams that are done every day especially ahead of the Edul Adha term, as many as 60 seats of power budi can be sold to customers at Rp 2 million to Rp7 million rupiah per tail.
The Company and the number of SMEs utilizes the room and equipment as it is to increase sales in the digital world. It is done because the operational load is issued less than doing luring sales. Plus the risk of loss can also be pressed. The capital is the ability to create content as well as a conversation in front of the phone with the internet network.
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The business role of Muhammad Aji Urohim (43) poses in the live broadcast of the creation of edukasi budi fish lele bioflok system in the Aji Berkah Lele Indonesia (ABLI), Balearjosari, Malang, East Java.
Pelaku farm business kambing Firmansyah Satria Hadi (30) poses in the live broadcast of creating content in The Man Farm, Jabung, Malang, East Java.
Indonesia Internet Services Association (APJII) recorded the number of Internet users in Indonesia in 2024 recorded as 221,5 million people. When compared to the total population of the Indonesian society according to the data of the Central Statistics Agency (BPS) that is 281,6 million people in the semester I 2024, then at 78.6 percent of the Indonesian society is the internet user. So social media content is so easy to spread and capture society.
Meanwhile, the Ministry of Cooperative and Medium Small Business (UKM) recorded until September 2024 as many as 22 million UMKM already onboarding or informing to the digital world. And the number will continue to increase along with the government’s target to encourage 30 million UMKM into the digital ecosystem.
It cannot be sent that other UMKM players are economic driving heroes. From Indonesian Trade Room records (KADIN) in 2023, UMKM has a very large role Contribution to Gross Domestic Revenue (PDB) Indonesia reached 61 percent or equivalent of Rp9,580 trillion. UMKM also absorbs about 117 million workers or 97 percent of total labor in Indonesia. Currently the central Indonesian government encourages the improvement of national UMKM performance through the strategy of digitalization implementation to improve export-oriented competitiveness. Need creativeness and willingness to enter a digital system as Sulikah and other UMKM players.
The traditional herbal herbal business farm Krisnawati (42) poses in the live stream of sales or live streams at the production house Jamu Oeti, Malang, East Java.
The design of Rima Zuraida foam (42) poses at the corner of the production house that is used as a studio for the creation of content and live streaming or stream directly in Falasifa Indonesia, Malang, East Java.
Photo and Text : Ari Bowo Sucipto
Irianto’s agricultural business farming business (40) poses in the live streaming or direct stream in Nawi Orchid, Singosari, Malang, East Java.
The business business of laundry services Shinta Silir Yunianingrum (28) poses in the live broadcast of creating content in Katara Laundry, Merjosari, Malang, East Java.
Pelaku business manufacture Dony Rachmad Hadi egg hatching machine posing in direct broadcasting live streaming or direct stream at home production CV Mitra Jaya Company, Malang, East Java.
Editor : Yusran Uccang
The caption is automatically translated by application. Click here for the Bahasa Indonesia version.
